Marketing in an Agricultural Region

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Authored By : Jain Ajit Kumar

Publisher: Northern Book Centre

Book Price: 185.00

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Marketing in an Agricultural Region

Summary of the Book

The present study, while focusing on the periodic markets in an agricultural region, attempts to analyse the way these market centres have organised the territory, people and functions in the region as an areal functional organisation and its functioning in terms of Geographical factors. In the simpler economies of such regions, periodic markets are most rational attempt of society to overcome the need for sufficiently close spacing of market centres. They function not simply as assembly places of buyers and sellers but also as the points of social change, modernisation and diffusion of innovations. Therefore, the present work endeavours to find out how the spatial system of market centres is organised and structured in the form of vested hierarchical system, and how regional development should be structured in consonance with their regional hierarchy, so that the functional cohesion and efficiency of the regional system is preserved and augmented.

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