Essentials of Marketing Management

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Authored By : Gupta C.B.

Publisher: Sultan Chand & Sons

Book Price: 195.00

Offer Price: 195.00

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Essentials of Marketing Management

4th Revised Edn. Reprint 2014

Summary of the Book

Salient Features

  • Comprehensive coverage of various topics.
  • Systematic arrangement and analytical presentation
  • Contains several topics of contemporary interest e.g. Relationship Marketing, Social Marketing, Rural Marketing, marketing of Services, Consumer protection, Strategic marketing, Online Marketing, and so on.
  • Lucid and Simple language
  • Emphasis on conceptual clarity
  • Precise and clear exposition of the text


Pedagogical Features

  • Learning Objectives in the beginning of every chapter to provide a bird’s eye view of the contents
  • Boxes to provide a view of practices in Indian industry.
  • Extensive use of tables and diagrams to illustrate the text
  • Summary at the end of every chapter for quick recapitulation
  • Review Questions culled from various examinations of universities and business schools
  • Case study at the end of every chapter

Book Content

  • Introduction
  • Marketing Environment
  • Market Segmentation and Positioning
  • Product Decisions
  • Pricing Decisions
  • Distribution Decisions
  • Promotion Decisions
  • Appendix.

Author / Editors / Contributors

Authored By :


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